With longer life expectancy and tightened government expenditure on social welfare, financial planning and wealth management are becoming more crucial to the livelihood of Hong Kong citizens. Thus, Life Underwriters Association of Hong Kong (hereinafter "LUAHK") (the organizer) and HKU School of Professional and Continuing Education (the co-organizer) organize the Best Financial Planner Award (hereinafter "BFPA") to honor and recognize Hong Kong's most outstanding financial planners for their professionalism and dedication in serving the needs of their clients.